The newest addition to the On the Go Jo family, Kula Coffee centers their operations in Rwanda, a resilient and fast-developing nation in the heart of Africa. Each bag sold helps to support 150 coffee farmers in the Twongere Kawa Coko cooperative, a group created by the Kula Fellowship. 

This fellowship invests time, care, and funds into blossoming entrepreneurs in Rwanda through an intense 5-step approach. This program seeks to increase female-led businesses by many metrics, including financial literacy, nutrition, and mentorship, but especially through the generation of a belief in oneself in every fellow. Towards the end of their journey, students have the opportunity to submit business plans for investment and support beyond their fellowship days.

As a young girl, Arabela Pereira Lima used to accompany her mother to the coffee farm. With her mother’s encouragement she later attended the college of agronomy, turning her interest into a passion that has spurred her career. She describes the coffee industry as dynamic, constantly offering her new challenges to conquer with new knowledge and ideas. Arabela’s Empower blend came from Olam’s Café Delas Program, which was created to help women farmers access the resources, knowledge, and voice they need to grow their operations to their fullest potential. A portion of profits from every Café Delas sale is allocated to investment in organizations that promote gender equality and empower women in the field.